• Reel 13
    • Aska III - Birds of Berwick
    • Motion Experiments
    • Three Crowns
    • B/W Logos
    • Eyesdown
    • 3D Stills
    • Aska Collection #2
  • About Me
  • Reel 13
    This is a showcase of some project i've been working on, enjoy!
    Animation, Graphic Design, Motion Graphics
    2013
  • Aska III - Birds of Berwick
    The third Aska collection is going back many years, all garments and prints are inspired by old English navy. Released in summer 2012 all designed, produced and printed in East London.

    The year is 1934, just before WWII and the H.M.S Berwick is preparing for a 3 year long adventure, equipped with machine guns, torpedoes and the beautiful sea plane the Fairey IIIF. On November 24, they cast off at the English naval base in the West Country, HMNB Devonport, the home of the Royal Navy.

    Aska Clothing is releasing its third collection, Birds of Berwick, which draws inspiration from the sea planes of the magnificent heavy cruiser H.M.S Berwick. The collection itself is influenced by the precise craftsmanship of the glorious uniforms and the beauty of timeless military emblems.

    The Collection is a tribute to the old English Navy and comes as a result after almost a year of researching, designing and producing. Aska are very proud to present this collection as they are all designed, produced and printed in East London. The collection holds four different designs, all with a recognisable shoulder board used to describe the range of duty. The emblem located on the left side of the chest is inspired by the different squadron of military service.

    www.askaclothing.co.uk
    Branding, Fashion, Graphic Design
    2012
  • Motion Experiments
    Personal Projects
    Animation, Motion Graphics
    2012
  • Three Crowns
    These three A3 prints contains objects which relate to my country of origin, Sweden. They are printed on a high quality 350 gsm silk paper, using an offset lithography print in order to get the sharpest lines and richest blackness. The name, Three Crowns, comes from the Swedish national emblem.

    The individual names of the prints are:

    - ÅÄÖ

    - Absolut Lagom

    - Ekologisk Mellanmjölk

    All three printa was selected for an art exhibition in Sweden, Stockholm, called Vårsalongen at Liljevalchs konsthall. They are shown between January 27th and March 25th 2012.
    Digital Art, Print Design
    2012
  • B/W Logos
    Different logos for companies, band, magazines and labels. Some used, some not.
    Branding, Graphic Design, Typography
    2012
  • Eyesdown
    Eyesdown, East London
    Branding, Digital Art, Graphic Design
    2012
  • 3D Stills
    Maya, Mental ray and Photoshop
    Digital Art, Design
    2009
  • Aska Collection #2
    Four diffrent four-coloured prints printed on Amercian Apperall shirt using screen print. The Collection contains 76 shirt, 19 shirt each print.
    Fashion, Branding, Typography
    2009
All works © Joakim Areschoug 2012.
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